The Yin and Yang of CSR Reporting

Bron: GreenBiz.Com, 22 oktober 2009

Crafting an effective corporate social responsibility (CSR) report is both an art and a science. A blend of facts and feelings. An amalgamation of quantitative and qualitative parts assembled into a more complete whole.
When corporate social responsibility reports first emerged, they were packaged as a "feel good" communications tool for showcasing a company’s community relations, environmental or volunteer activities. There was no industry-accepted, gold standard for what constituted a well-written or comprehensive report. Companies were free to come up with their own recipe and approach.

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